Footbalance Brings New Level of Customization to Specialty Running in Austin

Footbalance, an innovator in custom footbed technology, is pleased to announce a successful showing at The Running Event in Austin, Texas last week.  Its second year at the specialty running trade show, the Footbalance team molded more than 100 pairs of custom footbeds for dealers and media.

Footbalance made a particularly strong impact on the Canadian market with Footbalance Canadian Director of Sales Chris Griffin participating in IRRC’s (Independent Running Retailers of Canada) round table discussions at the show.  As a result, Footbalance is set to sign up several new specialty running store accounts in Canada.

“The Running Event offered a key opportunity for specialty retailers to see our unique product and process. It allowed us to show them why our custom-molded footbeds differ from anything else out there,” says Footbalance North America’s President and Managing Director Matt Kaplan. “And it was clear that dealers are looking for ways to offer additional levels of customer service and custom fit, to combat online retailers and big box stores.

Footbalance custom-molded footbeds help facilitate proper alignment of feet and ankles which can affect stability, prevent injury and improve performance. Along with Footbalance’s full line of footbeds, specialty retail shops rapidly mold footbeds in fewer than 10 minutes using the Footbalance Recommendation System (FRS) software to provide a free overview of users’ foot dynamics and stance.

With its North American Headquarters in San Diego, California, Footbalance was developed by a Finnish physiotherapist specializing in podiatric medicine. The system enables the rapid production of fully customized footbeds at retail stores in less than ten minutes. Available for fittings at shops and special events across the US and Canada, Footbalance footbeds support your feet in proper alignment to promote healthy foot function, improving overall body alignment. www.footbalance.com, www.twitter.com/footbalance, www.facebook.com/FootbalanceCustomFootbeds