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PRESS RELEASE August 19, 2010
Footbalance awarded Supplier of the Year by Intersport Finland
Intersport Finland has chosen Footbalance as the Supplier of the Year. Footbalance was praised especially for the development of the sales of its custom insoles, reliable delivery, and excellent cooperation.
Finnish based Footbalance started as a supplier with Intersport at the end of 2006, and since then rapidly grown through close cooperation with the chain. The unique Footbalance concept is based on conducting a personal foot analysis and custom-molding insoles on the spot at the store, all this in only 10 minutes. The close cooperation with Intersport has been integral to the development of the Footbalance system, resulting in a global concept, which today is sold in 12 countries.
"Footbalance, together with Intersport, have jointly developed a completely new business for sports retail. Footbalance also supports Intersport’s service concept, sales process and the image," Intersport Finland’s Managing Director Juha Nurminen sums up.
"The story of Footbalance began from the cooperation with Intersport Finland. Intersport management’s support and trust in our product gave us a strong start, which has also helped us get into new markets. Since Intersport Finland is one of the most prestigious members of Intersport Group, and the clear market leader in Finland, it gives this honor a special emphasis," says Antti Pihlakoski, the CEO of Footbalance System.
About Intersport
IIC-INTERSPORT International Corporation is the brand-management and purchasing company of the INTERSPORT group. With its retail turnover of EUR 9.3 billion and more than 5,200 associated retailers in 38 countries, INTERSPORT has the worldwide leading position in the sporting goods retail market. The company was founded in 1968 and the headquarters is located in Bern, Switzerland. Intersport Finland consists of 59 Intersport stores, from which 11 are Intersport megastores. Intersport stores offer consumers the best service in their region and carry top sporting goods brands for all types of sports enthusiasts. For further information, visit www.intersport.com.
About Footbalance System Ltd.
Footbalance System Ltd. is a Finnish company established by a physiotherapist in 2003 with the aim of improving consumer wellbeing through innovations to increase comfort. Collaborating with health care and exercise professionals, Footbalance develops custom-molded insoles that provide comfort and support while improving foot position and gait. Footbalance insoles are a popular solution for personalizing shoe fit, preventing injuries and improving performance for a range of sports, leisure and work activities. The company is headquartered in Helsinki, Finland with a US subsidiary based in California. For further information and pictures, visit www.footbalance.com.