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Cookie Policy

 

What is a cookie and what do we use them for?

 

Cookies are small text files that are stored on your device when you visit a website. The text file contains a small amount of information that the Internet server can read the next time you visit the same website. Cookies are useful to you for several reasons: for example, they help us remember your username or the language settings you have chosen.

Our websites and social media channels utilize cookies and other similar technologies for managing and developing the website, improving and analyzing user experience and targeting advertisement in our and our partners’ services. Cookies allow us to collect information such as from which website users arrive to our website, which of our websites are browsed and when, which browser is used and the IP address of the device.

 

What types of cookies do we use?

 

Necessary Cookies: these cookies are essential for the proper functioning of our website.

Analytical Cookies: by following the use of these cookies, we can improve the functioning of our website. We receive information about e.g. which parts of our website are the most popular, to which sites do you move on from our website and from which site did you come from as well as how long do you stay on our website. We may also receive information about the blog posts and news you read (so that we know which topics are most popular).

Marketing Cookies: these cookies help us make the content of the website as personalized as possible, and thereby show e.g. targeted advertisement and content based on prior online behavior. Footbalance uses marketing cookies managed by third parties in order to present its products both on its own website and on the websites of third parties.

Social Sharing Cookies: our websites may include links and connections to third party websites, products and services as well as so called community plugins of third parties (such as LinkedIn and Twitter). The third-party plugins integrated into the Footbalance website are downloaded from third-party servers and thus the third-party may install their own cookies on the user’s device and collect information about a visitor's activity on our website. These third-party services and applications offered on Footbalance’s website are subject to the privacy policies or notices of such third parties.

 

How can you affect the use of cookies?

We respect your preferences concerning cookies and you can easily manage and disable cookies for our websites.

You can also manage and disable the cookies (except essential cookies) on our site by clicking on the “cookie settings” button below:

Cookie Settings

In addition, you can control third party cookie use at Your Online Choices.

How long do we store the cookies?

 

NAME

PROVIDER

PURPOSE

CATEGORY

DURATION

_ga

Google Tag Manager

Google analytics, _ga is used to understand how the visitor navigates the site.

Statistic

2 years

_gid

Google Tag Manager

Google analytics, _gid is used to understand how the visitor navigates the site.

Statistic

1 day

collect

Google

Used to send data to Google Analytics about the visitor's device and behavior. Tracks the visitor across devices and marketing channels.

Statistic

Session

IDE

Google

Used by Google DoubleClick to register and report the website user's actions after viewing or clicking one of the advertiser's ads with the purpose of measuring the efficacy of an ad and to present targeted ads to the user.

Marketing

1 year

test_cookie

Google

Used to check if the user's browser supports cookies.

Marketing

1 day

NID

Google

Registers a unique ID that identifies a returning user's device. The ID is used for targeted ads.

Marketing

6 months

__hmpl

Hubspot

Collects information on user preferences and/or interaction with web-campaign content - This is used on CRM-campaign-platform used by website owners for promoting events or products.

Marketing

Persistent (permanent)

__ptq.gif

Hubspot

Sends data to the marketing platform Hubspot about the visitor's device and behaviour. Tracks the visitor across devices and marketing channels.

Marketing

Session

HUBLYTICS_EVENTS_53

Hubspot

Collects data on visitor behaviour from multiple websites, in order to present more relevant advertisement - This also allows the website to limit the number of times that they are shown the same advertisement.

Marketing

Persistent (permanent)

 

 

How do we process personal data?

More information about the processing of personal data and your rights as a data subject is available in our Privacy Policy here.