Newly launched FootBalance retail store adds comfort and support to the feet of active Hong Kong walkers
According to a recent study by Stanford University, Hong Kongers walk more steps per day than anyone else in the world (an average of 6,880 steps a day). Well, from now on, Hong Kongers can enjoy the added benefit of custom support for their active feet, as FootLab has started as the exclusive distributor of FootBalance in Hong Kong.
A former professional tennis player and sporting equipment entrepreneur Eduardo Scherer founded FootLab in 2018. As a resident of Hong Kong, Eduardo is thrilled to bring the FootBalance concept and technology to the country.
More energy beneath your feet
Spending the day on the go can quickly cause people to fatigue and lose energy, especially if their feet lack adequate support. Visitors to the FootBalance store on D’Aguilar Street can take the first step to re-energise their feet by receiving a FREE FootBalance foot analysis.
Within 10 minutes of completing the professional foot analysis, customers can experience the unsurpassed feeling of comfort and fit thanks to their 100% customised insoles. FootBalance Custom Insoles are dynamic; they flex appropriately to return energy. This helps keep feet and arches active, healthy and toned. With increased energy underfoot, activities such as walking long distances or standing for long periods are instantly more enjoyable.
100% conversion rate
Eduardo has been delighted with the reception for FootBalance in Hong Kong: “Having our own retail has been a very interesting experience. Everyone that has come into our store has become a FootBalance client – in five months of operation, we have had a 100% conversion rate, which is quite amazing. Not only do our clients love the service and product we provide, but also they recommend us to their friends and family. We even had a client from Shanghai, who while on a business trip to Macau, found us on the Internet and took a ferry to Hong Kong especially to get a pair of FootBalance insoles.”
Eduardo is planning to expand to retail locations in popular shopping centres. The first pop-up store will be opening on June 28th at Olympian City 2, and if all goes well, there will be even more stores by the end of the year!
FootLab aims to deliver the benefits of FootBalance’s innovative Custom Insoles at an affordable price to people across the region. FootLab has started as the exclusive distributor of FootBalance not only in Hong Kong, but also in Macau, Australia and New Zealand.
The founder of FootLab, Eduardo Scherer, first discovered FootBalance by experiencing the technology for himself at an international sports trade show in 2016. At the time, Eduardo was dealing with recurring knee problems and the residual effects of a recent hip surgery. The thorough assessment and 100% custom insoles made on the spot impressed Eduardo. Pleased with the significant results and relief he was experiencing, Eduardo set about establishing FootLab.
FootBalance Hong Kong Store
54 D’Aguilar St, Central